Head of Sales · Digital Transformation & SaaS · Switzerland

Actively seeking a position as Head of Sales, Sales Director or Head of Business Unit in Switzerland.

Twenty years building, transforming and leading B2B commercial organisations in Switzerland.

Not just managing teams. Transforming them.

I took over established sales teams, people who had been there for 10, 20, sometimes 30 years, and helped them move. Not by dismantling what worked, but by earning enough trust to introduce what was missing.

At Graphax, I led the full transition from a transactional hardware model to recurring SaaS revenues, across a portfolio of CHF 25 to 35M. A key account grew from 800 to 2,400 installed units. A European framework agreement signed across 15 countries. A major public sector contract won. Our win rate on tenders we chose to enter went up significantly, because we stopped chasing every opportunity and started focusing on the ones where we had a genuine advantage.

What I bring to an organisation is simple: clarity on where to focus, the ability to build teams that want to go further, and the commercial discipline to make it happen consistently.

Bilingual FR/DE. Equally at home in French-speaking and German-speaking Switzerland.

If you think our paths could cross, I am available for a conversation.